Nerds with social skills
We started Rethink Tech because small businesses in NW Arkansas deserved better than big-city IT firms that treat them like an afterthought. We're your neighbors — and we're in it for the long haul.
Built in Rogers. Built for NWA.
Rethink Tech was founded right here in Rogers, Arkansas, by people who grew up watching small businesses power this community. We saw too many local companies getting burned by IT providers who overpromised, underdelivered, and disappeared when things went wrong.
So we built something different: a managed IT firm that treats every client like a partner. We learn your business, we speak plain English, and we show up — on the phone, on-site, and on time. No ticket queues, no offshore handoffs, no runaround.
Today we serve businesses across NW Arkansas — from Rogers and Bentonville to Fayetteville and Springdale — and we're proud to be the team local businesses trust to keep their technology running.
What we stand for
Honest advice
We tell you what you actually need — not what earns us the biggest margin. If something isn't broken, we won't sell you a fix.
Real accountability
When something goes wrong, we own it. You'll always know who's responsible and what we're doing to fix it.
Plain English
No jargon, no acronym soup. We explain what's happening in terms that make sense for your business.
Local commitment
We live and work in NW Arkansas. When you call, you reach someone who knows your name — and your network.
People behind the support
Eric Torres
Founder & CEO
Eric spent 12 years managing IT infrastructure for mid-size companies before founding Rethink Tech. He wanted to bring enterprise-grade thinking to small businesses — without the enterprise price tag.
Santiago Jayden
Head of Cybersecurity
Allen holds a CISSP certification and has led security programs for healthcare and financial clients. He joined Rethink Tech to make serious security accessible to businesses of every size.
Domingo Picaso
Lead Support Engineer
Domingo is the person most clients talk to first. With a background in helpdesk and network engineering, he's known for solving problems fast and explaining them clearly.
Ready to work with a local IT team you can trust?
Let's start with a free assessment of your current setup — no pressure, no commitment.